For Manufacturers
With EntryPoint’s Personal Savings & Enrollment
Station, we don’t require shoppers to change the
way they shop, instead, we seamlessly fit into their
shopping experience to move your brands faster!
Manufacturers know that offering a product discount can be a powerful sales driver. With EntryPoint’s Personal Savings & Enrollment Station, you can deliver the right offer to the right shopper at the right time – in store – to positively impact purchases on every shopping trip.
EntryPoint’s shopper-friendly solution will engage 10-20% of weekly shoppers who are responsible for 30-40% of store sales.
So, how does all this growth happen? Simply put, EntryPoint allows shoppers to scan their card or enter a phone number when they arrive in-store, and automatically receive customized coupons based on their purchasing preferences - not for products they don’t want, but for ones they actually do.
EntryPoint’s unparalleled DATA MINING & ALGORITHMIC TARGETING builds and intuits personal savings sheets for every shopper ahead of time, available for activation at the Personal Savings & Enrollment Station.
EntryPoint’s solution is automated and easy to scale, scoring shoppers based on their interest in products and purchasing level. We also execute a real-time offer distribution hub that is in constant communication with the shopper’s preferred touchpoint.
So, how does all this growth happen? Simply put, EntryPoint allows shoppers to scan their card or enter a phone number when they arrive in-store, and automatically receive customized coupons based on their purchasing preferences - not for products they don’t want, but for ones they actually do.
EntryPoint’s unparalleled DATA MINING & ALGORITHMIC TARGETING builds and intuits personal savings sheets for every shopper ahead of time, available for activation at the Personal Savings & Enrollment Station.
EntryPoint’s solution is automated and easy to scale, scoring shoppers based on their interest in products and purchasing level. We also execute a real-time offer distribution hub that is in constant communication with the shopper’s preferred touchpoint.
There are three main reasons why shoppers respond to EntryPoint’s marketing program:
Value: Shoppers receive personalized savings, preselected just for them. Convenience: We eliminate the pre-work so time and energy aren’t wasted sorting through hundreds of offers. Accessibility: It’s easy & effortless, using the most universally accepted communication vehicles — printed paper and mobile texting
EntryPoint has the ability to reach shoppers both in and out of the store environment through our innovative mobile technology. Shopper’s simply text in a keyword to be qualified for immediate savings. Our fast and easy load-to-card offers result in more happy shoppers which translates to increased sales for you.
In addition, EntryPoint provides shopper & category analytics that report on trends and program performance. Manufacturers benefit from shopper insights and have the ability to adjust campaigns accordingly. This provides manufacturers with an unparalleled tactical tool to drive brand sales.
EntryPoint has the ability to reach shoppers both in and out of the store environment through our innovative mobile technology. Shopper’s simply text in a keyword to be qualified for immediate savings. Our fast and easy load-to-card offers result in more happy shoppers which translates to increased sales for you.
In addition, EntryPoint provides shopper & category analytics that report on trends and program performance. Manufacturers benefit from shopper insights and have the ability to adjust campaigns accordingly. This provides manufacturers with an unparalleled tactical tool to drive brand sales.
Our Formula to Success
ARRIVE + CHECK-IN + SAVE
EntryPoint is a retail-based media company that executes personalized marketing through digital couponing, benefiting shoppers, retailers, and manufacturers alike. We have been providing solutions to retailers for more than 10 years and have placed over 2000 Personal Savings & Enrollment Stations in America’s top grocery chains.
Our mission is to round out your Omnichannel marketing program by providing the missing touchpoint at the front of your stores - thereby bridging the digital gap to engage more shoppers and meaningfully grow same store sales.
Retail Sales Team
CPG Sales Team
Tech Team
Executes technology design, system customization, deployment, maintenance & support. Delivers personalized promotions to shoppers via preferred EPC channel. Manages real-time offer implementation and results reporting.
By The Numbers
Over 4 BILLION Coupons Issued
$14
Average increase
per Basket per Engaged HH
1-2%
Increase in Same Store Sales
50%
Households Engage Monthly
For Retailers
Problem
Basic Omnichannel consumer targeting is leaving behind it’s largest demographic of savvy shoppers.
SOLUTION:
EntryPoint’s Personal Savings & Enrollment Station
Despite DIGITAL being Grocery’s Marketing Future - more paper coupons are still distributed & redeemed each year than digital offers! By bridging the digital gap, EPC’s solution ensures no shopper is left behind.
With EntryPoint’s Personal Savings & Enrollment
Station, we don’t require shoppers to change the
way they shop. Instead, we seamlessly fit into their
shopping experience by removing the work to make
SAVINGS FAST & EASY!
Most Omnichannel consumer targeting strategies are missing a vital shopper touchpoint at store entry. Double your loyalty program participation with our Personal Savings & Enrollment Station. Target the RIGHT Shopper with the RIGHT offer, at the RIGHT time — while they’re already in your store!
EntryPoint’s unparalleled DATA MINING TECHNOLOGY accomplishes the pre-work while algorithmic targeting builds Personal Savings Sheets for every shopper ahead of time - available for activation at the Personal Savings & Enrollment Station.The system identifies each shopper by Loyalty ID and, within 5 seconds, prepares and delivers personalized offers via the shopper’s preferred method:
Printed at the Personal Savings & Enrollment Station Sent directly to the shopper’s mobile device
EntryPoint works with Retailers and CPGs to understand the strategic goals and objectives to best drive results. We seamlessly interact with Brand, Sales, and Shopper Marketing teams to tailor promotions that will effectively achieve those goals. Programs can be Targeted (utilizing EntryPoint’s AI Data Mining Engine), untargeted Circular Specials (promoted in the ad), or Theme Events (multiple brands promoted together in a theme). Clients value EntryPoint’s ease of set up, detailed reporting, budget management, but most importantly, the strong ROI and incrementality delivered by each program.
90 day turnaround w/dedicated on-site EntryPoint Associate for launch Significant incremental annual sales increase No capital outlay for software & hardware Free offer bank and targeting Incremental CPG Funding Flexible Business Model– FREE or PAY-as-GO
Full digital adoption lags because Shoppers’ behavior has to change drastically and additional steps are required to participate. These shoppers are the majority of EntryPoint’s offer redeemers.We continue to engage shoppers with program awareness, same-day offers, data capture and next level targeting to keep them loyal to your store with offers they want to redeem.
Engage more shoppers, increase your loyalty program participation and grow same store sales!
Our Formula to Success
ARRIVE + CHECK-IN + SAVE
EntryPoint is a retail-based media company that executes personalized marketing through digital couponing, benefiting shoppers, retailers, and manufacturers alike. We have been providing solutions to retailers for more than 10 years and have placed over 2000 Personal Savings & Enrollment Stations in America’s top grocery chains.
Our mission is to round out your Omnichannel marketing program by providing the missing touchpoint at the front of your stores - thereby bridging the digital gap to engage more shoppers and meaningfully grow same store sales.
Retail Sales Team
Forms exclusive partnerships with grocery retailers to execute 1-to-1 marketing for all shoppers in their stores through PersonalCirculars, leveraging the retailers’ transaction data, promotion calendar, and shopper cards.
CPG Sales Team
Sources revenues from manufacturers to execute brand promotions more efficiently and launch new promotions. Their expertise includes offer sales, campaign specification & estimation, and insight development.
Tech Team
Executes personalized promotions to shoppers through various touchpoints and reports on results. In charge of real-time offer distribution, implementation & management, and analytics to drive directed initiative targeting
By The Numbers
Over 4 BILLION Coupons Issued
$14
Average Increase
per Basket per Engaged HH
1-2%
Increase in
Same Store Sales
50%
Households
Engage Monthly
EPC Entry Point
EntryPoint delivers easy, personalized savings to shoppers based on their past purchase behaviors. Our data-mining technology accomplishes the pre-work. Shoppers simply identify themselves in-store and instantly receive their preselected offers good for that shopping trip.
No self-selection required!
Proven to engage 10x more shoppers than normal digital omnichannel
Drive same store sales equivalent of 1-2%
Average increase of $14 per basket per engaged household
Build shopper loyalty
Proven to engage 10x more shoppers than normal digital omnichannel
Drive same store sales equivalent of 1-2%
Average increase of $14 per basket per engaged household
Build shopper loyalty
• Deliver strong ROI
• Change shopper behavior
• Leverage strong merchandising
• Deliver strong ROI
• Change shopper behavior
• Leverage strong merchandising
Get easy access to great deals
Personal offers targeted based on purchase behavior
Additional discounts over and above advertised items
Get easy access to great deals
Personal offers targeted based on purchase behavior
Additional discounts over and above advertised items
EntryPoint Customers
